Persistence Pays Off

Over 18 months ago, I reached out to NZTA regarding the lack of signage before the Pūhoi off-ramp that identified it as an alternative route to Warkworth. I was told that the existing signage was adequate. However, given the impact on businesses in Warkworth—particularly at The Grange—when the motorway opened, I believed that promoting the old route as an option for travelers, especially tourists who would enjoy a slower journey, was important.

I kept at it, phoning and emailing every month, even reaching out to NZTA Board members Tracy Martin and Victoria Carter. Finally, in December, I received an email confirming that they had reconsidered and would be erecting new signage. I was thrilled and confident that we’d soon see the signs in place. After persistent follow-ups since February, the signs are finally up. It’s hard to say exactly what effect this will have, but I’m hopeful we’ll see more traffic coming into town from the south instead of bypassing us.

The reason I share this is because it highlights that persistence does pay off. Sometimes, whether in business or dealing with government agencies, you have to keep pushing to get the results you want.

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As a Business Association, we rely on feedback from our members to understand what you need from us—be it with more educational support through seminars, additional networking opportunities, or something we haven’t yet considered or had the funds to provide. That’s why our current Business Health Check survey is so important. We need your input to deliver the best products and services within our budget or to find ways to fund whatever it is that will help your business thrive.

Please take a moment to fill out the survey below so we can set the right priorities for you.

Also, our AGM 2024 is coming up on the 25th of September. Now, I know the thought of an AGM might not exactly fill you with excitement, but sometimes it’s all about changing your perspective.

Think of it as a networking opportunity—it doesn’t take long, and you’ll get a chance to find out what’s been happening with the town over the last 12 months. We’d love to see more of you there. Just remember, to vote, you need to be a BID Affiliate member (either a commercial landowner or a business renting within the BID area) or an Associate member if you work from home or are outside the BID area.

Membership forms will be available on the night or can be downloaded from our website. > onemahurangi.co.nz/join-one-mahurangi

I look forward to seeing you all there. And remember, persistence pays off—never give up!

Murray Chapman

- Manager, One Mahurangi Business Association

Email: [email protected]

To read the full newsletter head here

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