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The Leigh Rag faces uncertain future amid today’s media landscape

Matakana Coast App

19 August 2024, 12:00 AM

The Leigh Rag faces uncertain future amid today’s media landscape

In a digital age dominated by social media giants like Facebook and TikTok, *The Leigh Rag*, a cherished community newsletter, is grappling with an uncertain future. This modest publication, which has long served as a cornerstone of local news and culture, now finds itself struggling to compete in a rapidly evolving media landscape.


For years, *The Leigh Rag* has been more than just a newsletter—it's been a vital connection point for the community, providing in-depth stories, updates on local events, and a platform for voices that might otherwise be lost in the vast expanse of the internet. However, as digital platforms continue to rise in popularity, the traditional print and local-focused media face increasing difficulties.



“We’ve always believed in the power of our community to keep this newsletter going,” said Guy, a representative of The Leigh Community Club Team. “But with the dominance of social media, it’s becoming harder to maintain our relevance and reach.”


In a world where news often comes in quick, bite-sized pieces, *The Leigh Rag* offers something different—depth. It’s a publication that not only informs but also connects neighbours, and has been a champion for local businesses, artists, and volunteers, showcasing the very essence of what makes the community unique.


Despite its value, *The Leigh Rag* is now at a critical juncture. The team behind the newsletter has acknowledged that without adapting to new technologies and platforms, they risk being overshadowed by the very social media giants they once coexisted with.


In response to these challenges, the newsletter’s team is calling on the community for support. They’re seeking individuals with expertise in desktop publishing, social media, and modern software tools to help reimagine and rebuild *The Leigh Rag*. The goal is to transition to a more sustainable and modern publishing platform that can withstand the pressures of the digital age.


“We’re asking for help in selecting a new publishing platform, designing a fresh layout, editing our content, and overseeing the production process,” Guy explained. “It’s a big task, but we believe that with the right support, we can continue to be a beacon of connection in our town.”



In light of the need for a major overhaul, *The Leigh Rag* will be temporarily suspending publication following this month’s issue. The decision, while difficult, is seen as necessary to focus on building a platform that will allow the newsletter to not just survive but thrive in the future.


“We can’t rebuild the plane while it’s still in flight,” Guy said. “Taking a pause will give us the time we need to make the necessary changes.”


The team has committed to keeping the community informed through their Facebook page and the Loveleigh platform, as well as directly updating advertisers and contributors via email.


While the future remains uncertain, the team is determined to give it their best effort. “We may be small, but when we stand together, we are mighty,” Guy concluded. “We’re going to do everything we can to ensure *The Leigh Rag* continues to be a vital part of our community.”


The community now waits to see what the future holds for *The Leigh Rag*, hoping that this cherished publication can adapt and continue to serve as a testament to the power of local voices.



Here at Matakana Coast App we read the local rag and particularly love the Blue Penguin updates they provide and often share with our readers with their permission.

As a local news based app we totally understand and sympathise for The Leigh Rag in their struggles in this difficult time for many and constant changes in our world, and will be reaching out to see if we can be of assistance.


Please make contact with them if you are interested in helping.