Adapting to the Season Ahead

It’s hard to believe we’re already heading into autumn. The cooler nights are certainly welcome, making for easier sleeping.

The changing seasons are also evident in our local shops, with many retailers offering big summer sales. If you haven’t already, now’s a great time to grab a bargain and get set for next summer—though I expect my summer body will look much the same next year!

// Economic Update: Warkworth Holding Strong

Despite the economic challenges faced by many businesses, Warkworth’s economy showed resilience in January 2025, with local spending up 3.3% and transactions up 3.2% compared to the same time last year. This is significantly stronger than the overall Auckland region, which only saw a 0.4% increase in spending and a 1.3% rise in transactions. Over the past 12 months, our precinct’s spending has grown by 8.3%, while Auckland as a whole experienced a 1.3% decline.

This tells us that our local economy is performing better than many other parts of the city. The influx of visitors over the summer months has certainly helped, as has strong spending in key areas such as general consumer goods. However, some industries, including apparel and personal services, have seen declines, reminding us that challenges remain. (See the summary report below for more details)

// Supporting Local Businesses

We recently ran the Business Health Check Survey 2024/25, and the results were clear—times are tough, but opportunities exist to strengthen and support our local business community. Rising costs, reduced consumer spending, and workforce shortages were identified as key challenges, and business confidence is understandably cautious.

However, the survey also highlighted areas where businesses are looking for practical support, with strong interest in digital marketing training, customer experience insights, financial management advice, and networking opportunities. (See survey summary below)

In response, we’ll be rolling out a series of business support workshops in the coming months, focused on the areas that matter most to you. Whether it’s sharpening your online presence, learning how to use AI for efficiency, or improving cash flow management, we’ll be working to provide useful, hands-on sessions that can make a difference. Keep an eye out for details soon.

// Upcoming Public Meeting with Watercare

Another important date to note is Tuesday, 2 April, when One Mahurangi is hosting a public meeting at the Warkworth Town Hall with Watercare. The Project Director, designers, and contractors will be there to discuss the upcoming works in town and answer your questions. This is your chance to hear the facts directly, rather than relying on rumours. Doors open at 5:30 pm, with the presentation starting at 6 pm. We’ll also hold a separate meeting for Elizabeth Street businesses later in the month to address their specific concerns. More details to follow.

// Looking Ahead

So, what will the season ahead bring for your business? 

Winter often means less foot traffic, making advertising more challenging. Perhaps it’s worth teaming up with neighbouring businesses to combine your advertising budget—you might get more impact together than you would alone. It’s always worth exploring new ideas.

In the meantime, we still have some warm days and balmy nights to enjoy. Let’s make the most of them and remember the strength of our local community: We are Stronger Together.

Buy local. Support local. Employ local. Love local.

Murray Chapman

Manager, One Mahurangi, Warkworth

[email protected]

Warkworth Consumer Spending Summary for Jan 2025

The One Mahurangi, Warkworth BID area saw a 3.3% rise in spending this January, reaching $29.3 million, with transactions up 3.2%. This growth outpaced both the Auckland region and national trends, continuing a strong 12-month increase of 8.3% in local spending. The busiest day was 10 January, while international spending saw the biggest jump (+39.7%). However, apparel sales declined, and spending from North Shore City dropped. These insights highlight key opportunities for local businesses. For a deeper look at the trends, check out the full Marketview report on our website HERE>

Business Health Check Survey Results

How is business looking for Warkworth? We asked, and you answered. The 2024 Business Health Check Survey gathered insights from local businesses on the challenges, opportunities, and support they need most. Rising costs, reduced consumer spending, and digital marketing struggles stood out as key concerns—but the survey also highlighted areas where businesses see opportunities for growth. To see what your fellow business owners had to say and where support is most needed, read the report summary HERE>

Has your business been affected by the misuse of market power?

If your business is struggling to compete because of the actions of a powerful business, the behaviour of that business may be illegal.

READ MORE HERE>

You can now follow the Warkworth Information Centre on Facebook and Instagram! @visitwarkworth

Explore Warkworth, Mahurangi, and beyond!

There will be a public meeting in the Warkworth Town Hall with Watercare on April 2nd, 2025. Doors open at 5:30 pm, meeting starts at 6 pm.

MORE DETAILS TO FOLLOW

Visit onemahurangi.co.nz for the latest Watercare updates

Free Webinar: Where to from here? Workforce planning under INZs 2025 rules

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Register here:  Where to from here? Workforce planning under INZ's 2025 rules Tickets, Thu 13 Mar 2025 at 12:00 | Eventbrite

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