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Could Covid19 Boost Tourism?

Matakana Coast App

The Matakana App

11 May 2020, 6:30 PM

Could Covid19 Boost Tourism?Matakana Village

Back in the 80s, there was an ad campaign “Don't leave town till you've seen the country”. For the foreseeable future, that is our only option. But it is nothing to complain about.


Tourism is New Zealand's largest export earner, contributing $15.9 billion, or 6.1 per cent, to New Zealand’s GDP, and directly employs eight per cent of the New Zealand workforce. With border restrictions likely to be in place for at least a few more months, the outlook for the tourism industry is dire.


But that is where we come in. With international holidays off the cards, Kiwis can use the money they had bookmarked for that annual trip to find somewhere a little more local for a break. Horizon Research has found that tourism and related businesses will enjoy a re-start, with more than a million adults intending to take domestic holidays.


Every part of the country has something different to offer, whether you are looking for a luxury glamping experience or an adventure packed get away. 


Off The Beaten Track, connecting holiday makers with properties that are rural and uniquely New Zealand, is a great way to find the perfect place stay on your travels. It is owned and operated by Kiwis, thereby putting money directly back into the New Zealand economy.


They have thousands of properties, each set in a beautiful little slice of New Zealand. Although you may have been looking forward to an exotic escape this year, consider seeing a part of the country you have never experienced, or visiting an old favourite. The number of international tourists we get each year is a testament to just how special our country is, so go out and find out for yourself.