All packaged alcoholic drinks produced from 1st August and sold in stores must carry labels warning that alcohol can cause harm to unborn babies.

To help people become further aware of the risk that alcohol presents for their unborn child - and the potentially life-changing consequences drinking while pregnant can have - Food Standards Australia New Zealand have developed the new labelling requirement, which will be monitored in New Zealand by New Zealand Food Safety.

The new requirement is supported by Ministry of Health - Manatū Hauora.

Each year, between 1800 and 3000 babies are born with Fetal Alcohol Spectrum Disorder (FASD) in New Zealand, which can result in heart defects, behavioural problems, and intellectual disability. There is no cure for FASD.

The new warning label is required on any packaged drink for retail sale that contains more than 1.15% alc/vol.

For more information, visit https://bit.ly/3DvIyMS