A 12-Month Campaign is Key to Success

Why the Matakana Coast App?

Advertising on platforms like the Matakana Coast App provides the ideal avenue for a sustained, localised presence. With a focus on Rodney and Kaipara regions, the app connects businesses directly to a highly engaged, local audience. By leveraging a 12-month advertising programme, you not only stay visible within the community but also align your business with the region’s vibrant, supportive ethos.

Now is the perfect time to invest in a continuous advertising programme on the Matakana Coast App. The long-term exposure will keep your brand front and centre in the minds of local residents and visitors alike, driving both brand loyalty and sales.

Tailored Packages to Fit Your Needs

We understand that every business is unique, which is why we’ve compiled three carefully designed advertising packages for you to choose from. However, if these packages don’t quite meet your specific needs, we’ll work with you to craft a custom strategy that aligns with your business goals, ensuring your brand is always where it needs to be—right in front of your past, present and new customers.

Support Every Step of the Way

Embarking on a year-long advertising programme can feel like a significant commitment, but you won't be doing it alone. Our team is here to support you every step of the way. From designing compelling ad creatives to optimising campaign performance and providing insights on what resonates with the Rodney/Kaipara communities, we're committed to ensuring your advertising investment pays off.

Our hands-on approach means you’ll have a partner actively working with you to maximise results and adapt strategies as needed.

The Importance of a Year-Long Programme

A 12-month advertising programme allows businesses to:

1. Build Brand Awareness Over Time: Frequent exposure over an extended period reinforces your brand's presence. People often need to encounter a brand multiple times before it sticks in their memory. By advertising throughout the year, you ensure that potential customers have ongoing reminders of your products or services, keeping you top of mind when they're ready to make a purchase.
2. Adapt to Seasonal Trends: Different times of the year present unique sales opportunities. A 12-month advertising strategy can be tailored to align with seasonal trends, local events, holidays, and even shifts in consumer behaviour. This approach ensures that your marketing message is always relevant and timely, maximising its impact.
3. Create a Sense of Reliability: Regular advertising sends a clear message: your business is here to stay. This consistency signals to customers that you are a reliable and trustworthy choice. It’s a subtle yet powerful way to establish credibility, as people tend to associate a familiar, regularly seen brand with quality and dependability.
4. Reach Different Audience Segments: Not every customer is ready to buy at the same time. A sustained campaign allows you to reach different segments of your target market as they move through their purchasing journey. You may catch someone just starting to explore options in January, while someone else may be ready to buy by June. By maintaining a consistent presence, you can engage with potential customers at various stages of their decision-making process.
5. Measure and Optimise: A year-long advertising programme offers the opportunity to continuously monitor performance and refine your approach. You can experiment with different messages, visuals, and platforms to see what resonates best with your audience. This ongoing optimisation ensures that your advertising efforts remain effective and cost-efficient.

Invest in Your Brand’s Future

Advertising is not just an expense; it's an investment in your brand's future. A 12-month advertising plan on the Matakana Coast App will lay the foundation for sustained growth, increasing your visibility, credibility, and customer base over time. Let’s get started on creating a tailored, year-long advertising plan that grows your business month after month.

Ready to make a lasting impact? Contact us today to discuss a customised strategy or explore our advertising packages here on our new advertising portal. Your brand's success is just one conversation away.